Premier League
Liverpool and Chelsea suspend 1XBet advertising
Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.
EXCLUSIVE: Monster Energy signs with Spurs in football club first
Premier League club Tottenham Hotspur has signed a partnership agreement with energy drink brand Monster Energy, SportBusiness Sponsorship can reveal
Arsenal launches regional beer partnership with Ganzberg in Cambodia
Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia
Chelsea ‘in talks’ with new suitors as Yokohama deal enters final year
Premier League club Chelsea has reportedly opened talks with potential new main shirt sponsors as the incumbent Yokohama Rubber deliberates on whether to renew after this season
Spurs terminate 1XBet contract, Liverpool and Chelsea weigh options
Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea
Manchester City teams up with Superbloke, extends QNET deal
English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
Three Pines builds on Wolves partnership
Construction services firm Three Pines Building Company has formalised a long-running association with Wolverhampton Wanderers by becoming an Official Partner of the English Premier League football club
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships.
Liverpool supports local business with Signature Bespoke deal
English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke
Man United signs first Asian-facing betting deal with Yabo Sports
Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports.
It is the club's first betting partner deal with an Asian-facing brand
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Sheffield United partners with Al Wefaq Rent A Car
Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Leicester City signs new deals with 19.com, Xpress Money
Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money.
Under the multi-season deal, 19
Brighton nets £100m-plus deal with American Express
Premier League club Brighton & Hove Albion has extended its main shirt and stadium naming rights partnership with payment services brand American Express in a club-record deal
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Crystal Palace to grant MyPeople Premier League showcase
English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople.
The deal makes MyPeople Palace’s official culture analytics partner.