Premier League

Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.

SportBusiness Sponsorship's 2024 European Leagues Data Snapshot examines the sponsorship portfolios of Europe's top four professional football leagues.

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T

Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.

Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.

Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile

Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.

English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone

Newly-promoted Premier League club AFC Bournemouth has named betting operator Dafabet as its new principal partner and front-of-shirt sponsor

Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…

English football club Norwich City has signed US gaming company DraftKings as the team’s official fantasy sports partner for the remainder of the 2021-22 season.

Saudi-owned English Premier League club Newcastle United has been given the green light to sign up sponsors from the kingdom on condition that the club adheres to new league rules on owner-related deals

In August 2021, ahead of the start of the Premier League season, adidas and Arsenal FC launched the team’s third strip through a mockumentary featuring fictional Gunners super fan ‘Len’.

After partnering with Spurs for the 2020-21 season, forex trading platform Libertex launched the tie-up with a digital-first activation offering club-related experiences and merchandise.