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Leicester City signs new deals with 19.com, Xpress Money

Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money.

Under the multi-season deal, 19.com will become the club’s latest Official Betting Partner, alongside existing partners Bet365, Betway and W88.

19.com will get LED perimeter board advertising and interview backdrop branding at Leicester’s King Power stadium.

In a club statement, Leicester said the partnership with the Asia-focused 19.com will help raise the profile of the club internationally.

Harj Hir, head of partnerships at Leicester City, said: “We are continuing to build our international profile and this partnership is an exciting one for the Football Club.

“It will help to strengthen our global reputation, particularly in Asia, where we have a strong presence and significant status in the region.”

Leicester has also signed a new partnership with UK money transfer brand Xpress Money.

Under the deal, Xpress Money will become the club’s first Official Money Transfer Partner.

Xpress Money, a Finablr company, was founded 19 years ago and now operates in 170 countries, with 200,000 partner locations worldwide.

Sudhesh Giriyan, chief executive of Xpress Money, said: “The remittance industry is constantly on the threshold of evolution and a partnership of this stature could catalyse our expansion plans and help us connect to a larger community.

“Simply put, creating opportunities and connecting communities is central to our partnership with the club.”

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