Premier League

Football
Banking

Liverpool and shirt sponsor Standard Chartered teamed up on an initiative to help eliminate avoidable blindness, activated at Anfield through an audio ‘Kop Roar’ experience.
Football
Video Games

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.
Football

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Football
Airlines

Manchester City shirt and stadium sponsor Etihad worked with the club to create a global skills challenge – running from November 2018 and finishing in June 2019 – based around a seven-stop football freestyler tour of key airline destinations.
Football
Logistics

DHL activated its official logistics partnership with Leicester City via ‘Win Global Exposure’: a B2B campaign targeting small- and medium-sized enterprises.
Football
Video Games

Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise.
Football

#DHLUnitedDelivered was a global campaign designed to highlight the official logistics partner’s core business proposition by delivering a ‘Man Utd experience’ to fans of the club worldwide.
Football
Banking

Standard Chartered used the ‘Stand Red’ campaign to reinforce its partnership with Liverpool during the club’s Champions League-winning season.
Football
Sporting Apparel

The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.
Football
Information Technology

With sports statistics more readily available than ever, SAP’s ‘Who’s the Blue?’ campaign tested the knowledge of Manchester City fans through a global social media campaign.
Football
Automobile Manufacturing

Audi leveraged its Tottenham Hotspur partnership through a 2018-19 season social video series aimed at bringing to life the car company and club’s shared ‘dare to be different’ philosophy.
Football

Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Football

Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea. SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m
Esports

Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Football

Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.
Football

Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Football
Betting

The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…
Football
Betting

Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.