English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople.
The deal makes MyPeople Palace’s official culture analytics partner. MyPeople was formed in 2014 by the analytics teams that supported GB Cycling, GB Rowing, England Rugby, the British & Irish Lions rugby union team and NBA basketball franchise the Philadelphia 76ers.
The company seeks to help organisations create winning, high performance cultures in the business environment using approaches which have already proved successful in elite sport.
Its partnership with Palace will generate brand exposure for the organisation via the club’s digital platforms, as well as providing the opportunity for MyPeople to showcase its culture analytics platform to the businesses associated with the London team. The club will also utilise the platform.
In addition, the partnership will lead to a revamp of the CPFC Business Club. Barry Webber, commercial director of Crystal Palace, said: “The partnership with MyPeople goes beyond a branding platform and will provide the club with valuable insight by providing a profiling service that will deliver significant benefits across the organisation.
“We will soon have a unique level of insight into team dynamics, including the characteristics of our high performing teams and individual employees that support improved business performance. The partnership with MyPeople will ultimately improve the retention of such staff and reduce the attrition of match day staff in general.”