Bundesliga
FC Augsburg hails landmark deal with main sponsor
German Bundesliga football club FC Augsburg has signed what it claims is the biggest deal in its history with insurance company WWK Versicherungen, extending its association as main sponsor and stadium…
Hoffenheim seeks sustainability benchmark with new stadium sponsor
German Bundesliga football club TSG 1899 Hoffenheim has agreed a new stadium naming rights partnership with waste management specialist PreZero
Mainz completes Bundesliga sleeve sponsor set
Mainz 05 has become the final German Bundesliga football club to secure a sleeve sponsor through an agreement with Asian online betting operator QQ288
Hoffenheim smartens up with new fashion partner Falke
German Bundesliga football club TSG 1899 Hoffenheim has agreed a new partnership with fashion company Falke
RB Leipzig fuels sponsor portfolio with Total deal
German Bundesliga football club RB Leipzig has agreed a new partnership with French oil and gas company Total
Fraport extends commitment to Eintracht Frankfurt
Eintracht Frankfurt has agreed a three-year extension to its partnership with airport operator Fraport, a former shirt sponsor of the German Bundesliga football club
Bitburger pours extension with local Bundesliga club
German Bundesliga football club Mainz 05 has agreed a two-year extension to its partnership with brewery Bitburger
Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Eintracht Frankfurt locks down Verimi partnership
German Bundesliga football club Eintracht Frankfurt has agreed a one-year partnership with online security company Verimi
Hertha Berlin secures Verimi partnership
German Bundesliga football club Hertha Berlin has agreed a partnership with digital security company Verimi
RB Leipzig keeps on rolling with Volkswagen
Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.
TSG 1899 Hoffenheim extends grandstand Naming Rights deal with MVV Energie
Bundesliga club TSG 1899 Hoffenheim has extended its Naming Rights deal with MVV Energie at the Wirsol Rhein-Neckar-Arena until the end of the 2020-21 season
Tipico keeps Bwin at bay with Bundesliga International deal
Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.