HomeNewsNewsEnergyFootballGermany

TSG 1899 Hoffenheim extends grandstand Naming Rights deal with MVV Energie

Bundesliga club TSG 1899 Hoffenheim has extended its Naming Rights deal with MVV Energie at the Wirsol Rhein-Neckar-Arena until the end of the 2020-21 season.

MVV Energie, a German energy supplier based in Manheim, is one of five brands with a sponsorship presence at the TSG stadium.

As part of the deal, MVV Energie will continue to hold the Naming Rights to the grandstand, and will keep its company logo mounted on the façade of the arena.

Wirsol, a rival energy brand based in Waghäusel, holds the Naming Rights to the stadium, for which it is understood to pay around €1.2m per year.

Among the other brands with an advertising presence on the façade of the arena are software corporation SAP – which is also TSG’s main shirt sponsor – cement producer, Heidelberg Cement, and sugar manufacturer, Südzucker.

Sports Sponsorship Insider understands that TSG generates around €2.8m in revenue per year from its five stadium partners, with the four smaller brands reportedly paying €0.4m per year for their respective partnerships.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.