Bundesliga
AOK Nordost expands Hertha Berlin partnership
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
Bayer 04 extends Tipwin deal
Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen
Uefa weighs up partner programme for new OTT platform
Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Werder Bremen extends with Zillertal tourism agency
German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
Paulaner activates early extension to Bayern deal
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Audi takes all as BMW pulls out of major partnership with Bayern Munich
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
RB Leipzig extends with sleeve sponsor CG Gruppe
RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.
Avia maintains commitment to FC Nürnberg
German filling stations chain Avia has extended its partnership with Bundesliga football club FC Nürnberg.
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Borussia Mönchengladbach lengthens H-Hotels stay
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
Nürnberger Versicherung commits as main sponsor of FC Nürnberg
German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.
Mainz and Profine change course with main sponsor extension
German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy
Deutsche Post diverts Schalke’s shirt sleeve rights to DHL
German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…
Bundesliga duo sign betting partnerships
German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners.
RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet
Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia
Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific
Werder Bremen extends with insurance partner
German Bundesliga football club Werder Bremen has struck a three-season extension to its partnership with Öffentliche Versicherung Bremen.