HomeNewsNewsClothing - Non SportsFootballGermany

Hoffenheim smartens up with new fashion partner Falke

German Bundesliga football club TSG 1899 Hoffenheim has agreed a new partnership with fashion company Falke.

The deal will initially run through to June 30, 2020, making Falke the Official Team Business and Fashion Partner of Hoffenheim.

The agreement comes as Falke is due to launch a new line of men’s and women’s sports apparel next year.

Falke will receive branding exposure throughout Hoffenheim’s Rhein-Neckar-Arena, along with club-owned media platforms and the ability to run promotional campaigns.

Franz-Peter and Paul Falke, managing paterners at Flake, said: “Hoffenheim is writing a fascinating story in German football with competence, vision and passion, reflecting the core values ​​of Falke. We are convinced that both sides can benefit greatly from this partnership.”

Falke will also supply clothing for Hoffenheim players and club staff, while the two parties are set to cooperate in the development of “high-tech products”.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.