German Bundesliga football club TSG 1899 Hoffenheim has agreed a new partnership with fashion company Falke.
The deal will initially run through to June 30, 2020, making Falke the Official Team Business and Fashion Partner of Hoffenheim.
The agreement comes as Falke is due to launch a new line of men’s and women’s sports apparel next year.
Falke will receive branding exposure throughout Hoffenheim’s Rhein-Neckar-Arena, along with club-owned media platforms and the ability to run promotional campaigns.
Franz-Peter and Paul Falke, managing paterners at Flake, said: “Hoffenheim is writing a fascinating story in German football with competence, vision and passion, reflecting the core values of Falke. We are convinced that both sides can benefit greatly from this partnership.”
Falke will also supply clothing for Hoffenheim players and club staff, while the two parties are set to cooperate in the development of “high-tech products”.