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German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights

German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost

Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen