RB Leipzig fuels sponsor portfolio with Total deal

German Bundesliga football club RB Leipzig has agreed a new partnership with French oil and gas company Total.

Terms of the deal were not disclosed, but Total Deutschland has become the club’s Official Fuel Partner.

Total will be provided with branding around the Red Bull Arena and will launch activations at the stadium.

A co-branded card will also be launched which will offer RBL fans a 25-per-cent discount when using car washes at Total filling stations across Germany.

Oliver Mintzlaff, managing director of RB Leipzig, said: “With this new cooperation, we can additionally enhance our partner portfolio and extend it to another area. Total Deutschland is the market leader in our region and therefore fits perfectly with our partner philosophy.”