Mainz completes Bundesliga sleeve sponsor set

Mainz 05 has become the final German Bundesliga football club to secure a sleeve sponsor through an agreement with Asian online betting operator QQ288.

The company’s logo will be present on Mainz’s shirts throughout the remainder of the 2018-19 season, as well the following campaign.

The deal was agreed between Mainz 05, the club’s marketing partner Infront, and Philippines-based media agency Zapport Services, which runs QQ288 and other online betting sites.

QQ288 is the new partner of Mainz 05 for international online betting. The rights package also includes an engagement in all Asian activities of the ‘05er Fußballschule’, a community project run by the club that teaches football to young children throughout Germany and across the world.

The target market of QQ288 is Asia, particularly Indonesia, Thailand, Malaysia, China and Vietnam. Its services are not accessible in Germany, with the QQ288 deal marking the first international sponsorship of Mainz 05 for areas exclusively outside of Germany.

Marco Sautner, managing director of Infront Germany, said: “QQ288 are the first partners of Mainz 05 that will use the prominence and reputation of the Bundesliga to capitalise exclusively on the international market. By becoming the sleeve sponsor of Mainz 05, the online betting site will gain immensely emotional rights with a high visibility. We are absolutely delighted about this new partnership, as it marks an important step for the international marketing efforts of the club.”