Japanese automotive manufacturer Nissan is set to replace Ford as a sponsor of the Uefa Champions League club football competition, according to the Marketing Week website.
Ford announced on Monday that it will end its 22-year association with the competition by launching the Ford Mustang at this season’s final in Lisbon before realigning its European strategy.
Nissan is understood to have signed a three-year deal with Uefa, with an announcement planned for this season’s final on May 24. The value of the deal is not known but Uefa’s current sponsorship packages are estimated to be worth more than £45m (€54.6m/$75.2m) per season.
Along with Ford, the current sponsors of the Champions League are Heineken, Gazprom, MasterCard, Sony PlayStation and UniCredit.