HomeNewsNewsFood ProductsFootballGermany

Schalke has appetite for Böklunder renewal

German sausage manufacturer Böklunder has agreed a three-year extension to its premium partnership deal with Bundesliga football team Schalke 04.

Böklunder first partnered with Schalke in 2001 and the new agreement will run until June 2017.

Under the terms of the agreement, the financial terms of which were undisclosed, Böklunder will benefit from an extensive array of marketing rights.

These include television-visible LED perimeter advertising and the sale of its products at Schalke’s Veltins-Arena in Gelsenkirchen.