News
Standard Chartered extends commitment to Singapore Marathon
International banking group Standard Chartered has signed a three-year extension to its title sponsorship of the Singapore Marathon.
IPL duo handed commercial boost
Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.
Hoffenheim empowered by renewed stadium deal
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.
Kalde commits to multi-sport Besiktas extension
Goods manufacturer Kalde has expanded its activity with Turkish sports club Besiktas by agreeing to sponsor the club’s football team and extend its support of its basketball team.
Luvo strikes deal with New York Yankees
Lifestyle food brand Luvo has entered into a partnership with MLB baseball team New York Yankees.
USATF secures ‘game-changing’ Nike extension
USA Track & Field (USATF), the governing body for athletics in the United States, has extended its deal with sportswear giant Nike through 2040.
WHSmith teams up with IPL’s SunRisers Hyderabad
UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.
Tokyo 2020 brings in Dentsu to head marketing drive
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.
The Coffee Club stays on the boil with Brisbane Roar
Australian A-League football team Brisbane Roar has renewed its shirt sponsorship deal with principal partner The Coffee Club for the 2014-15 season.
Sports Sponsorship Insider Daily publishing break
Sports Sponsorship Insider Daily will not be published on Friday, April 18 or Monday, April 21, due to the Easter holiday.
MasterCard completes top-tier partner roster for Rugby World Cup
Global payment company MasterCard has signed on as the sixth and final worldwide partner of the 2015 Rugby World Cup, which takes place in England next year.
Friends Life on board for cycling’s Women’s Tour
Pensions provider Friends Life has been unveiled as title sponsor for the inaugural edition of the UK’s Women’s Tour cycling series.
Kia Motors revs up for Gwangju Universiade
Korean automotive manufacturer Kia Motors has been named as an official sponsor for the 2015 Gwangju summer Universiade.
Guinness pours Premiership Rugby extension
Diageo-owned beer brand Guinness has signed a one-year extension to its commercial partnership with the English Premiership club rugby union competition.
Sydney Sixers extend connection with iiNet
Australian telecommunications company iiNet has announced a renewed three-year principal partner deal with Big Bash League Twenty20 cricket franchise Sydney Sixers.
OCBC Bank becomes latest partner for Singapore’s WTA Championships
Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.
Intersport nets title spot for badminton’s European Championships
Badminton Europe has secured sporting goods company Intersport as the title partner for its forthcoming 2014 European Championships in Kazan, Russia.
Sojasun upgrades Cannondale partnership
Soya-based foods manufacturer Sojasun, a premium brand of the French Triballat Noyal Group, has upgraded its sponsorship deal with UCI ProTour team Cannondale Pro Cycling.