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Guinness pours Premiership Rugby extension

Diageo-owned beer brand Guinness has signed a one-year extension to its commercial partnership with the English Premiership club rugby union competition.

The extended agreement means Guinness will continue to serve as the official beer and official responsible drinking partner of Premiership Rugby for the 2014-15 season.

Aviva serves as the Premiership’s lead partner, with Guinness continuing alongside Land Rover, Gatorade, Hilton HHonors, Gilbert and Green Flag on the league’s sponsor roster.