Kia Motors revs up for Gwangju Universiade

Korean automotive manufacturer Kia Motors has been named as an official sponsor for the 2015 Gwangju summer Universiade.

Serving as a global premium partner for the biennial multi-sport event, Kia will provide 1,500 vehicles to facilitate the transportation of 20,000 participants from 170 countries that will be taking part in the Korean city from July 3-14 next year.

Kia will also contribute to the promotion of the Gwangju Universiade through television, magazine, online and other media channels.

As a global premium partner, Kia will be able to use the official Gwangju Universiade logo in national and international marketing campaigns, while activating branding space on athlete uniforms and advertising hoardings during competition.