News
Bundesliga’s Freiburg brings in new stadium naming partner
German Bundesliga football club SC Freiburg has agreed a five-year stadium naming rights deal with local tourism authority Schwarzwald Tourismus.
Sportlobster links up with NBA Global Games
Sports social network Sportlobster has been named as the presenting partner of basketball’s NBA Global Games in Berlin, Germany and an associate sponsor of the Global Games in Istanbul 2014.
USOC scoops Chobani extension
The United States Olympic Committee has announced an extension to its partnership with yoghurt brand Chobani.
Fiorentina expands commercial portfolio with VW deal
Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Polish FA toasts Okocim tie-up
Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.
LNB employs DLSI as major partner
Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).
BOA smartens up with new formalwear partner
UK-based uniform supplier Simon Jersey has agreed a deal to become the official formalwear provider to the British Olympic Association national governing body for the 2016 summer Olympic Games in Rio de Janeiro, Brazil.
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
FC Goa lands principal sponsor as Kohli takes ownership stake
FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.
Ladbrokes stays committed to St Leger Festival
UK bookmaker Ladbrokes has announced a two-year extension to its title sponsorship of the St Leger Festival horse racing event at Doncaster Racecourse.
Swiss Ice Hockey Federation extends with travel partner
The Swiss Ice Hockey Federation national governing body has agreed a long-term extension to its partnership with Central European transport company Eurobus.
Giant-Shimano cleans up with Alpecin deal
UCI World Tour cycling team Giant-Shimano has agreed a four-year title sponsorship deal with German shampoo brand Alpecin.
AG2R La Mondiale pedals on with French cycling team
French insurance group AG2R La Mondiale has extended its sponsorship of its self-titled UCI World Tour cycling team until 2018.
Baku 2015 takes off with airline partner
Baku 2015 has agreed an official partnership deal with Azerbaijan Airlines, the national flag carrier of the host country of the inaugural European Games multi-sport event.
Qatar 2015 hails landmark deal for Handball Worlds
Qatar 2015 has hailed a “pioneering” sponsorship agreement with a number of the country’s leading businesses for its staging of the 24th Men’s Handball World Championship next year.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.