Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.
Under the deal, the terms of which were not disclosed, Volkswagen will become an institutional partner and the official automotive partner of the club.
Volkswagen will also support the Fiorentina’s youth academy as well as various club programmes such as the ‘W il Calcio’ supporter communication initiative.
The deal comes after Fiorentina last week also struck a sponsorship agreement with online gaming brand Betclic.