Qatar 2015 has hailed a “pioneering” sponsorship agreement with a number of the country’s leading businesses for its staging of the 24th Men’s Handball World Championship next year.
The overarching agreement positions Qatar Petroleum as a ‘prestige partner’ for the first international men’s handball world championship tournament in Qatar, which will be held between January 15 and February 1.
Industries Qatar, QAPCO, QAFCO, and Qatar Steel will be official partners of the Championship, while QAFAC and QATOFIN will be business partners of the event. Qatar 2015 said the agreement is one of the most significant signed for a major event in the country.
Abdulrahman Ahmad Al-Shaibi, director of finance for Qatar Petroleum and chief coordinator of Industries Qatar, said: “This sponsorship springs from the role that Industries Qatar plays in supporting national initiatives, which in turn, are positively reflected in our support of the country’s sports strategy.
“As IQ is one of the main supportive pillars of our country’s strategies, we trust that our presence and contribution to this initiative is a great opportunity. Hosting the Championship will enable Qatar to demonstrate that we have the skills, experience, facilities and enthusiasm to host incredible sporting events as a nation, and we are enthusiastic to play our part.”
All partners of Qatar 2015 will benefit from brand exposure to an international audience though the global broadcast of the event and a mix of digital, merchandising and advertising rights as applicable across the different sponsor categories.