Manchester City boosts Malaysian presence with new partner

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

The deal will run for two years, from the 2014-15 season through 2015-16.

Under the deal, Dashing will become the club’s official personal male care partner in Malaysia.

Dashing has also acquired wide-ranging licensing rights to use the club’s crest and player imagery in national television marketing and social media campaigns.

In addition, Dashing will offer customers the chance to win prizes such as all-expenses paid trips to watch the team play and the opportunity to meet first-team players.