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USOC scoops Chobani extension

The United States Olympic Committee has announced an extension to its partnership with yoghurt brand Chobani.

Under the agreement, Chobani will serve as the official yoghurt provider to the US team at the 2016 Olympic and Paralympic Games in Rio de Janeiro, the 2020 Olympic and Paralympic Games in Tokyo and the 2018 Olympic and Paralympic winter Games in PyeongChang.

Chobani initially partnered with USOC for London 2012 and maintained that association through this year’s winter Olympics in Sochi. It will continue to carry the Team USA logo on its products through 2020.

A wide range of Chobani products will remain available to athletes living or training at US Olympic training centres and USOC dieticians will continue to collaborate with the company on pre-competition and training menus.

USOC chief marketing officer Lisa Baird said: “Through its ongoing commitment to creating healthy products and promoting healthy lifestyle choices, Chobani has been an integral partner in our mission to support the competitive aspirations of current and future Team USA athletes, many of whom include Chobani in their diets and training regimens.”