News
Cowboys set for AT&T naming rights deal – report
NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.
WNBA Imagines a Future with P&G
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
CPL franchise secures founding sponsor
Global Bank of Commerce, and its affiliate Global Processing Centres, has agreed to become a founding sponsor of Caribbean Premier League franchise Antigua Hawksbills, ahead of the inaugural Twenty20 cricket competition, according to the Trinidad Express newspaper.
Bennetts secures title rights for Isle of Man Classic TT Races
UK motorcycle insurance specialist Bennetts has agreed a multi-year deal to become the title sponsor of the Isle of Man’s annual Classic TT Races.
AEG Worldwide scores Herbalife deal for Hammarby
Global nutrition firm Herbalife has agreed a wide-ranging deal with sports and entertainment company AEG Worldwide to become the official shirt sponsor of Swedish football club Hammarby until 2016.
RheinEnergie extends Sharks deal
German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.
EXCLUSIVE: Cosmos team up with American Cancer Society ahead of NASL rebirth
The New York Cosmos have agreed a major partnership with the American Cancer Society as the club prepares to make its return to the North American Soccer League next month.
Scottish FA drives forward with Vauxhall extension
Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.
Hackett London to dress Chelsea
Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
Panasonic extends Neymar ties
Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Melbourne Stars teams up with electronics specialist
Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.
Roosters in new Krombacher deal
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
Safaricom seals sevens series naming rights
Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.
Texas Rangers extend ice cream partnership
Major League Baseball team the Texas Rangers has agreed a five-year extension of its partnership with ice cream manufacturer Blue Bell Creameries, from 2014 to 2018.
Liverpool banks Standard Chartered extension
English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.
Football League secures Sky Bet as title sponsor
UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.
BNZ lends its name to Crusaders
New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.