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Safaricom seals sevens series naming rights

Kenyan mobile phone network Safaricom has secured the title sponsorship rights for the Kenya Rugby Union’s premier sevens tournament for the next three years, from 2013 to 2015.

The deal between the KRU and Safaricom is worth a total of KS140m (€1.23m/$1.61m) and covers the final event on September 20 and 22 at the 60,000-capacity Kasarani Stadium as well as five regional tournaments.

A total of KS41.3m has been allocated from the sponsorship deal to the main event.