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Liverpool banks Standard Chartered extension

English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.

The bank signed up as the club’s main sponsor in July 2010, appearing on the front of Liverpool’s shirts for the last three seasons. The partnership is extended to run until at least the end of the 2015-16 season.

Financial terms of the new contract were not disclosed, but Liverpool’s previous deal with Standard Chartered was worth up to £20m (€23.2m/$30.2m) per season.

The Standard Chartered extension comes after Qatari telecommunications firm Ooredoo in April moved to deny reports that it was in talks with Liverpool over a joint shirt and stadium naming rights sponsorship deal.

Over the last three years Liverpool and Standard Chartered have developed award-winning corporate social responsibility campaigns. Fans, players, club legends and staff have highlighted global issues such as preventable blindness, empowerment for girls and HIV awareness.

Liverpool has just embarked on a tour of Asia and Australia in partnership with Standard Chartered, where it will play in Jakarta, Melbourne and Bangkok.

Peter Sands, group chief executive of Standard Chartered, said: “Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans.”