Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
The deal will run for three years, from 2013-14 to 2015-16.
Under the agreement, Hackett London will dress the first-team squad, management and coaching staff.
“I have lived and worked in Chelsea and our flagship store is located in Chelsea, so when I was approached to dress the Chelsea team in formal kit it seemed the perfect opportunity to support the local team,” Hackett London chairman and co-founder Jeremy Hackett said.
“Football has moved on tremendously in the last decade and Chelsea is now not only a first-class football team but also globally popular in markets where we too are growing our brand. The fact that Chelsea plays in the Hackett colours is an added bonus.”