Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement.
SportBusiness learnt from Australian sports marketers that a deal was close to being announced for the governing body’s most valuable sponsorship asset, the men's national team front-of-shirt rights, however the GFG Alliance agreement was reportedly terminated when the company’s main backer Greensill Capital filed for insolvency.
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