Swimming
Fina seals global deal with NongFu water brand
USA Swimming claims milestone with Phillips 66 extension
Fina renews with Chinese partner
Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.
Optus takes naming rights to Commonwealth Games aquatics venue
Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.
Allianz to sponsor World Para Swimming Euros
German financial services company Allianz has agreed a deal to title sponsor the 2018 World Para Swimming European Championships, which will take place in Dublin, Ireland.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Singapore Swimming Association continues development drive with Liberty Insurance
USA Swimming races ahead with BMW extension
TYR Sport dives in for USA Swimming renewal
Swimming Australia replaces long-serving Speedo with Arena
British Swimming teams up with TYR Sport
Nikon maintains Fina focus for Windsor’s upcoming Worlds
Principal partners extend backing of Swimming Australia
The Swimming Australia national governing body has extended its principal partnership agreements with mineral extraction company Hancock Prospecting and the Georgina Hope Swimmers Foundation.
Swimming Australia calls on Optus
Swimming Australia has unveiled a partnership with telecommunications company Optus.
Singapore swimming body extends with long-term sponsor
Medical services provider Evacuation and Medical Support Unit (EMS) has extended its partnership with the Singapore Swimming Association.
Magyar Telekom backs Budapest’s Fina World Championships
Hungarian telecommunications company Magyar Telekom has signed a letter of intent with the organising committee of the International Aquatics Federation’s (Fina) 2017 World Championships, outlining a deal to become a sponsor of the event.
Blue Diamond signs up for USA Swimming’s new digital media initiative
USA Swimming, the governing body of the sport in the country, has agreed a partnership with almond processing company Blue Diamond.