Skiing
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
BKW extends with Swiss-Ski, Schenker Schweiz inks Swiss Olympic renewal
Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season
Freestyle skier Gu signs on with Tiffany & Co as brand ambassador
Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Sunrise UPC to replace Swisscom as Swiss Ski main partner from 2022-23
Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season
Swisscom to end 20-year sponsorship of Swiss Ski
Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season
Sportfive prolongs German Ski Association business to 2026
The Sportfive agency has extended its existing contract with the German Ski Association (DSV) for another five years
Longines signs long-term extension with FIS
The International Ski Federation (FIS) has signed a long-term extension to its sponsorship deal with Swiss watch manufacturer Longines
Svenska Spel seals €2.5m-per-year sponsorship of Swedish Ski Association
Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.
Caffè Latte backs Alpine World Ski Champs in Infront-brokered deal
The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.
Infront-brokered deal makes Würth a main sponsor of Nordic World Ski Championships
Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Ski Classics cross country skiing series extends with sportswear brand Daehlie
Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.
Telenot extends FIS World Cup backing in Infront-brokered deal
Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
Tridem brokers FIS Nordic Worlds’ renewal with presenting sponsor Stora Enso
The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
German Ski Federation adds FaberExposize to support events
The German Ski Association (DSV) has signed up advertising, printing, and trade fair event specialists FaberExposize to its sponsorship portfolio