Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China

Customers crowd under a photo of freestyle skiing gold medallist Eileen Gu at the official Beijing 2022 Winter Olympics souvenir store in Beijing. (Photo by Kevin Frayer/Getty Images)

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China.

The official mascot of the Games, a panda named Bing Dwen Dwen, has proved especially popular. The Financial Times reports that Beijing shoppers queued for 11 hours to buy Bing Dwen Dwen dolls earlier this week, with some hiring people to queue on their behalf.

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