Rugby Union
Gloucester Rugby extends with Lanes Health, Downton
English Premiership rugby union club Gloucester has renewed partnerships with local business Lanes Health and logistics firm CM Downton
Energia deal ends IRFU’s search for All-Ireland League sponsor
The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s a…
WRU signs Indigo as partner of revamped Premiership
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Johnnie Walker launches whisky partnership with Scottish Rugby
Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby
Lions suit up with Hackett London
British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team
Premiership Rugby signs multi-year betting partnership with BetUK.com
Premiership Rugby, England’s top-flight rugby union league, has struck an Official Betting Partner deal with online casino and betting brand BetUK.com.
BetUK.c
Wasps and Vodafone strike main club partner deal
UK telco brand Vodafone has signed as the main partner for English Premiership Rugby club Wasps Rugby, and Netball Superleague team Wasps Netball
Big Red Cloud seeks to support growth strategy with Pro14 deal
Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14
Under Armour to quit Welsh rugby deal after 2020
Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports
Orangetheory Fitness takes naming rights to home of Super Rugby’s Crusaders
US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders
Women’s Sevens World Series expands to take on more sponsors – report
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph.
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Gallagher keeps Premiership Rugby deal after apologising for racist rant
UK insurance brand Gallagher has clung on to its title sponsorship of Premiership Rugby, after apologising for a racist rant from its chief executive
BMW agrees early exit with French Rugby Federation
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
Toyota maintains commitment to Pro14’s Cheetahs
South African rugby union team the Cheetahs has agreed a three-year extension to its partnership with main sponsor, Japanese automotive manufacturer Toyota
Dacia backs Pro14 Final Series
Romanian car manufacturer Dacia has agreed a deal to sponsor rugby union’s Pro14 Final Series.
Aggreko inks supply deal with 2019 Rugby World Cup
UK power generator brand Aggreko has signed as an official tournament supplier of the 2019 Rugby World Cup in Japan
Land Rover to support Rugby World Cup grassroots programme
Vehicle manufacturer Land Rover has become the first Official Partner of World Rugby’s Impact Beyond grassroots programme for the 2019 Rugby World Cup in Japan.
Rugby Africa extends with main sponsor APO
Media relations consultancy APO Group has extended its role as the main official sponsor of Rugby Africa, the governing body of rugby union on the continent