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Dacia backs Pro14 Final Series

Romanian car manufacturer Dacia has agreed a deal to sponsor rugby union’s Pro14 Final Series.

Dacia will serve as the official car partner of this season’s knockout stages and the final, which will be held at Glasgow’s Celtic Park on May 25.

Dacia will have a presence at all six games of the Final Series through pitch-side branding. Fans will also be given the chance to win prizes and take part in bespoke activations as part of the agreement.

Pro14 is contested by teams from Ireland, Italy, Scotland, Wales and South Africa.