Rugby Africa extends with main sponsor APO

Media relations consultancy APO Group has extended its role as the main official sponsor of Rugby Africa, the governing body of rugby union on the continent.

The two organisations first partnered in 2017 with joint initiatives to promote African rugby on the continent and internationally, supporting the growth of the sport.

APO will now continue in its role until the end of 2022 and will be associated with major international competitions throughout the continent and beyond, including the Africa Rugby 7s, a qualifying tournament for the 2020 summer Olympic Games.

Abdelaziz Bougja, outgoing president of Rugby Africa, said: “The impact of the APO Group’s work has been amazing and has helped us considerably to raise the profile of African rugby. Having such an experienced partner is invaluable in supporting us in our efforts to improve our visibility and promote our inter-country competitions worldwide.”