Multi-sport
USOC takes a walk down Sesame Street
The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.
DB Schenker joins Glasgow 2014 team
Deutsche Bahn-owned company DB Schenker has been announced as the official logistics provider for the 2014 Commonwealth Games in Glasgow.
Canadian Olympic Committee seals Sun Media deal
Canadian newspaper publisher Sun Media Corporation has announced a partnership with the Canadian Olympic Committee covering the Sochi 2014 and Rio 2016 Olympic Games.
New Balance kits out Irish Olympic team
US sportswear brand New Balance has reached a multi-year deal with the Olympic Council of Ireland to become its official apparel and footwear sponsor.
Russian parliament proposes shake-up for sports sponsorship market
Russian sport could be set for significant change after a new bill that would ban state-owned companies from sponsoring professional teams was introduced to the country’s lower house of parliament.
Sportscover partners with UK Sport
National high performance sports agency UK Sport has announced a four-year partnership with Sportscover.
Oracle offers social media support for 2013 Winter Universiade
US computer technology firm Oracle has been appointed as a technical sponsor of biennial multi-sport event the Winter Universiade, which takes place next month in Italy.
Glasgow 2014 makes double addition to supplier portfolio
Boston Networks and Gymnova have been appointed as official suppliers for the Glasgow 2014 Commonwealth Games.
Mondelez joins Team Canada ahead of Sochi 2014
The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.
Chinese Olympic Committee signs long-term Tencent deal
Tencent has signed an eight-year deal to become the exclusive internet outlet of the Chinese Olympic Committee at major international sports events.
REN continues to power Portuguese Olympic hopes
The Portuguese Olympic Committee (COP) and Redes Energéticas Nacionais (REN), the country’s national electricity company, have renewed their sponsorship contract until the end of 2015.
Loblaw teams up with Toronto’s Pan American Games
Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.
OCBC Bank signs up as premier partner of Singapore Sports Hub
Singapore-headquartered OCBC Bank has been announced as the premier founding partner of the Singapore Sports Hub development in a 15-year deal.
Toyota seals University of Michigan agreement
Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
Globe and Mail delivers renewed Olympic support to Canadian Committee
Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.
SAP seals wide-ranging Madison Square Garden partnership
German software firm SAP has sealed a long-term technology and marketing partnership to become a signature partner of New York’s iconic Madison Square Garden.
Canon backs Myanmar’s SEA Games
Electronics company Canon has joined the sponsorship roster for the 2013 Southeast Asian (SEA) Games.