Multi-sport
Burger King seals wide-ranging NCAA sponsorship
Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.
Olympic torch takes flight with Aeroflot
Russia’s national airline Aeroflot has agreed a deal to become a technical partner of the Sochi 2014 Winter Olympic Games torch relay.
USG builds Olympic ties with US and Canadian deals
Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.
I-Teco added to Sochi 2014 roster
Russian IT company I-Teco has reached a deal to become an official supplier for the 2014 Winter Olympic Games in Sochi.
Samsung: Interview with Jason Kim, Seoul-based global communications spokesperson for Samsung
Bauerfeind to continue Olympic association at Sochi 2014
German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.
Syracuse takes flight with Delta Air Lines
New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.
Cirque du Soleil brings colour to Toronto 2015 opening ceremony
Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.
IMG College secures landmark tie-up with coffee firm
Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.
Offsetters continues COC’s green drive
Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.
Panasonic eyes Olympic extension
Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.
Rio 2016 facing sponsorship challenges – Heiberg
International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.
AT&T & US Olympic Committee
DOSB extends deal with shoe firm
Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.
AOC renews iSentia co-operation
The Australian Olympic Committee has renewed its partnership with media intelligence company iSentia through the 2016 Olympic Games in Rio de Janeiro.
Diadora to equip Australia at Commonwealth Games
Italian sportswear manufacturer Diadora has announced a partnership with the Australian Commonwealth Games Association for the 2014 Commonwealth Games in Glasgow, Scotland.
Grand Sport Group extends backing of Thai Olympic Committee
Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.