Multi-sport
Gold Coast 2018 nets first major sponsor
Echo Entertainment Group and its Jupiters Hotel and Casino development has signed up as the first official partner of the 2018 Commonwealth Games multi-sport event in Gold Coast, Australia.
Japan Post links up with Tokyo 2020
Japan Post Holdings has been unveiled as the latest partner of the Tokyo 2020 summer Olympic Games.
Adidas extends with Indiana University Athletics
German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.
Nike signs long-term extension with University of Virginia
US sportswear giant Nike has signed a long-term extension to its partnership with the University of Virginia’s Cavaliers sports teams.
Australian Olympic team secures Mondelez support
The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.
Yamato Holdings unveiled as Tokyo 2020 partner
Transport company Yamato Holdings has been unveiled as the latest official partner of the Tokyo 2020 summer Olympic Games.
Adidas secures Pac-12 deal
US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.
Nike extends with Appalachian State Mountaineers
US sportswear giant Nike has extended a partnership with Appalachian State University under which it will continue supporting its athletics department.
Tokyo Gas fires up 2020 Olympics
Japanese utilities company Tokyo Gas has agreed to become an official partner of the Tokyo 2020 Olympic and Paralympic Games.
Hyundai & Kia Motors gear up for PyeongChang 2018
Korean automotive company Hyundai & Kia Motors has agreed to become a tier one domestic sponsor of the PyeongChang 2018 Olympic and Paralympic winter Games.
Technogym works out deal with Spanish Olympic Committee
Gym equipment company Technogym has agreed to become a technical sponsor of the Spanish Olympic Committee (COE).
Second-tier deals take Rio 2016 closer to $1bn
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
FDJ just the ticket for Paris 2024
French lottery Française des Jeux has become the first company to commit financial backing to Paris’ bid to host the 2024 Olympic Games.
SEA Games success brings new partner for Singapore Swimming Association
The Singapore Swimming Association has agreed a three-year sponsorship deal with sports beverage brand 100Plus on the back of home success at last month’s Southeast Asian Games.
LATAM Airlines Group wings in for Rio 2016
The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
Globo adds sponsorship role to Rio 2016 commitments
Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.
Roots Canada pouches Toronto 2015 partnership
Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.
Tokyo 2020 opens second-tier category with airline deals
The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.