Multi-sport
Nissan pens ‘historic’ deal with NCAA and US colleges
Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.
Adidas replaces Nike as East Carolina partner
German sportswear giant Adidas has agreed a 10-year partnership with East Carolina University’s department of athletics.
Singapore’s ASEAN Para Games passes sponsorship target with new deal
Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.
FISU signs Gerflor partnership
The International University Sports Federation (FISU) has entered into a partnership with flooring manufacturer Gerflor.
University of Texas gives green light to lucrative new Nike deal
The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.
Jaguar Land Rover returns to back Invictus Games
The Invictus Games multi-sport event has extended its partnership with British automotive company Jaguar Land Rover.
Jordan Olympic Committee seals landmark partnership
The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal with ‘backaldrin The Kornspitz Company’, a producer of bakery ingredients.
Electric Ireland returns to energise OCI’s Rio 2016 preparations
Energy supplier Electric Ireland has agreed a deal to return as a sponsor of the Olympic Council of Ireland ahead of the 2016 Olympic Games.
Tokyo 2020 secures new second-tier partners
The organising committee for the 2020 Olympic Games in Tokyo, Japan has confirmed security services companies SECOM and ALSOK as new official partners.
Meiji joins Tokyo 2020 commercial programme
Dairy producer Meiji has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic Games.
USOC satisfies sweet tooth with Hershey partnership
The United States Olympic Committee has agreed a five-year partnership with confectionery group Hershey.
University of Wisconsin-Madison switches from Adidas to Under Armour
Sportswear company Under Armour has signed a long-term partnership with the University of Wisconsin-Madison’s Badgers intercollegiate sports teams.
Gold Coast 2018 enrols new top-tier partner
Australian education establishment Griffith University has agreed a value-in-kind deal to become a major sponsor of the 2018 Commonwealth Games multi-sport event, which will take place in the Gold Coast region of the country.
PyeongChang 2018 signs new top-tier partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has agreed a partnership with South Korean conglomerate SK Group.
Team GB recruits dairy products partner
Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.
Ole Miss extends with Nike
Sportswear company Nike has extended a partnership with the Ole Miss Rebels, the sports team of the University of Mississippi in the US.
Coca-Cola seals place at All Africa Games
US multinational beverage company Coca-Cola has agreed to become an official sponsor of the All Africa Games.
Nike extends with Clemson Tigers
US sportswear giant Nike has signed a long-term extension to its partnership with Clemson University’s Tigers sports teams.