Multi-sport
Roots Canada pouches Toronto 2015 partnership
Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.
Tokyo 2020 opens second-tier category with airline deals
The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.
Port Moresby 2015 awards temporary naming rights
The organising committee for the Port Moresby 2015 Pacific Games multi-sport event has agreed temporary naming rights deals for its competition venues.
Lassa Tyres agrees wide-ranging Barcelona partnership
Turkish tyre manufacturer Lassa Tyres has agreed a wide-ranging deal with Spanish Liga football champion Barcelona and the club’s sister indoor sports teams.
Toronto 2015 unveils two new partners
Canadian municipal electricity distribution company Toronto Hydro and entertainment firm Cineplex Entertainment have agreed to become official suppliers of the Toronto 2015 Pan Am/Parapan Am Games multi-sport events.
Puma backs Cuban athletes on road to Rio
German sportswear firm Puma has agreed a new partnership with the Cuban Olympic Committee.
Sponsors sign up for X Games Austin 2015
Organisers of the X Games Austin 2015 have unveiled a roster of new sponsors that have signed up to support the extreme sports event.
Samsung stays close to home with Gwangju 2015 partnership
Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.
Second tier not second class
India’s Rio 2016 preparations aided by insurance partner
India’s Ministry of Youth Affairs and Sports (MYAS) has signed a partnership with Oriental Insurance to boost the Indian team’s preparations for the Rio 2016 Olympic Games.
BNL renews long-term association with Italian Olympic Committee
Banking group BNL has extended its agreement to serve as a main partner of the Italian Olympic Committee (CONI).
VIPS cuts Gwangju 2015 deal
Korean steakhouse restaurant chain VIPS has agreed to become an official partner of the Gwangju 2015 summer Universiade.
Singapore 2015 further bolsters sponsorship income
Financial services company UnionPay International has signed up as the latest sponsor of the 2015 Southeast Asian Games, with Singapore’s event organisers stating the successful commercial programme will allow the Games to come in under budget.
Special Olympics fuels up with Citgo
US petroleum company Citgo is to expand its partnership with the Special Olympics to support the Unified Relay Across America, a nationwide torch relay race that will be staged in the lead-up to the 2015 Special Olympics World Games in Los Angeles.
Singapore Airlines agrees partnership with SNOC
Singapore Airlines has signed an agreement with the Singapore National Olympic Council to become the official airline partner of the Singapore Olympic team.
Seven West seals long-term deal with Australian Olympic team
The Seven West Media Group has signed up as an official partner of the Australian Olympic team.
Kubota joins SEA Games sponsorship roster
Japanese machinery manufacturer Kubota has agreed a sponsorship deal for the 2015 Southeast Asian Games in Singapore.
Seoul Tent Corporation pitches in for Gwangju’s Universiade
Korean temporary structures solutions company Seoul Tent Corporation has agreed to become an official partner of the 2015 summer Universiade multi-sport event in Gwangju.