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Adidas secures Pac-12 deal

US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.

The partnership will run for three years, with Adidas serving as the official athletic apparel and athletic footwear partner of the Pac-12 Conference and all Pac-12 Championship events.

Adidas will also become the presenting sponsor of the ‘Pac-12 Sport Report’, the weekly flagship studio show broadcast by the Pac-12 Network. Adidas will be integrated into various Pac-12 Network live event programming, with presenters and production staff wearing apparel from the company.

In addition, staff and volunteers at Pac-12 Conference championship events will wear Adidas apparel.

Chris McGuire, senior director of sports marketing at Adidas America, said:  “This new partnership continues to highlight our commitment to US college sports and our focus on aligning with championship-level schools, teams and student-athletes.”