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Adidas extends with Indiana University Athletics

German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.

The deal will run for eight years, from 2015-16 through to the end of the 2023-24 academic year.

Under the agreement, which the university said is worth $53.6 million (€44.9 million), Adidas will continue to supply playing apparel and equipment to all IU Athletics teams.

Adidas will also provide IU Athletics with a branding audit to ensure a uniform and consistent look across all of the university’s Hoosiers sports teams.

The deal also includes a marketing commitment through which Adidas will co-brand with IU Athletics in marketing campaigns, social media efforts and in-store promotions.