Motorsport
W Series targets profitability by third season
The founder of the W Series female motor racing championship, Catherine Bond Muir, has said the event will be profitable by its third season and is aiming for a calendar of 12 to 14 races, up from six…
GT Series unlikely to seek new title sponsor
SRO, which organises the GT Series, has revealed that it is unlikely to look for a new title sponsor after Swiss watchmaker Blancpain recently opted to end its support of the motorsport series
Nascar checks in with HotelPlanner
US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Shell extends technical deal with Ducati racing teams
Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022
Nascar signs multi-year extension with Mars
Alignment between candy manufacturer, racing property to extend into next decade
Pirelli takes Superbike World Championship association into 20th year
Italian tyre manufacturer Pirelli has struck a three-season extension to its long-standing partnership with the Superbike World Championship (WorldSBK)
Peoria TT track rehab/redesign – American Flat Track & Caterpillar
Two major activations, in 2018 and 2019, showcased the best of the Caterpillar brand through its partnership with the organisers of American Flat Track racing.
ROK Group expands Williams commitment
The ROK Group has further enhanced its association with Williams through its ROKiT Drinks brand agreeing a multi-year sponsorship deal with the Formula One motor-racing team
Bolsonaro determined to axe Petrobras deal with McLaren F1
Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Infiniti Engineering Academy – Infiniti Motor Company & Renault F1
The Infiniti Engineering Academy – Infiniti’s global search for bright engineering talent – was created with the Renault F1 team to connect the Infiniti brand with its customers and a global Formula 1 fan audience.
Official Team Partner – Unilever & Williams Racing
Unilever’s wide-ranging sponsorship of the Williams Racing Formula One Team addressed business needs across the Rexona brand, customer development and the Unilever supply chain.
#MotoGPConnect – Tata Communications & MotoGP
Tata Communications’ #MotoGPConnect campaign raised awareness of the company’s broadcast solutions to potential new customers in international sport and positioned Tata as an innovator in the media and entertainment space.
Vietnam GP secures VinFast title sponsorship
VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.
Goodyear deal to end Dunlop’s BTCC ties
US tyre manufacturer Goodyear has furthered its return to motorsport by agreeing a deal to become the new sole tyre supplier to the British Touring Car Championship from 2020
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
MotoGP deepens blockchain efforts with Animoca Brands deal
The MotoGP motorcycling championship has further embraced the world of blockchain technology through a partnership with Animoca Brands, with the Hong Kong-based mobile games developer completing a strategic…