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Latest Analysis
Player power threatens clubs’ ability to maximise sponsorship income – report
Carlos Cantó, chief executive of boutique consultancy SPSG Consulting, has warned that clubs risk losing out on sponsorship revenue because their players have become competitors in content generation.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Rexona moves in at top price with Williams F1
Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.
Rexona: Formula One key to expanding markets
Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.
Player power threatens clubs’ ability to maximise sponsorship income – report
Carlos Cantó, chief executive of boutique consultancy SPSG Consulting, has warned that clubs risk losing out on sponsorship revenue because their players have become competitors in content generation.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.