Motorsport
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.
Electric SUV series Extreme E adds LuisViaRoma as fashion partner
Extreme E has signed up LuisaViaRoma as its Official Fashion Partner.
The new electric SUV off-road racing series has agreed a four-year deal with the luxury Italian fashion retailer
Williams F1 reports drop in sponsorship income, gets lucky with title deal
UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.
Vestas becomes Principal Partner of Mercedes-Benz EQ Formula E team
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Haas, Rich Energy end title sponsorship deal
US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect
TAG Heuer grabs title rights to Porsche Formula E team
Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Toro Rosso signs with Thai brands Moose Cider, PTT Lubricants
The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey
Leaked documents appear to show Rich Energy has terminated Haas F1 deal
British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.
Rich Energy still Haas F1’s title sponsor after ’embarrassing’ tweet blamed on ‘rogue individual’
British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract
ROKiT extends Williams commitment
Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams
Rich Energy cancels Haas F1 contract, citing ‘poor performance’
British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One.
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Hankook renews tyre supply deal with DTM
The DTM German touring car series has extended its partnership with Korean tyre manufacturer Hankook
Haas F1 sponsor Rich Energy denied appeal in copyright battle, ordered to hand over financials
Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer
Marelli partners Formula One, enhances data transfer to fans
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
Lightweight technology supplier CBMM Niobium becomes Founding Supplier for Extreme E series
Extreme E, the sister series to Formula E based on electric SUVs, has announced lightweight materials company CBMM Niobium as a Founding Supplier to the new off-road series
Mission Winnow to sit out French GP, could be dropped for whole of 2019 – report
Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
Toro Rosso partners up with RDS
Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS