The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
Oil company Shell sponsors the World Endurance Championship (WEC) for different reasons it does Formula One, MotoGP, the World Rally Championship (WRC) and the German Touring Car (DTM) series.
Formula One team Red Bull Racing has confirmed its title sponsorship deal with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, will cease at the end of this year.
Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.
Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.
Red Bull Racing has agreed a one-year extension to its sponsorship agreement with retail foreign exchange broker Exness.
Formula One motor racing team Sauber has entered into a partnership with global business and financial news broadcaster CNBC.
Formula One motor racing team Manor Marussia has entered into a partnership with music streaming service Shazam.
Luxury watch brand Tag Heuer has agreed a sponsorship deal with Formula One motor racing team Red Bull, bringing to an end its long-standing partnership with rival outfit McLaren.
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
Hospitality and hotel chain Hilton Worldwide has extended a partnership with the McLaren-Honda Formula One motor-racing team.
World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.
Russian cybersecurity company Kaspersky Lab has agreed a five-year extension to its sponsorship deal with Formula One motor racing team Ferrari.