Motorsport
Santander backs FIM’s Sidecar World Championship
Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship
Right Formula gains prestige clients with Marketing Minds acquisition
Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Unilever teams up with McLaren F1 on applied technology partnership
McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
British GT Championship lands Intelligent Money as title sponsor
Investment provider Intelligent Money has been unveiled as the title sponsor of the British GT Championship motorsport series
Sofina steps up Williams commitment amid sponsor departures
Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.
Sofina first joined the team as a partner for the 2019 season
Phoenix Speedway and ISM Connect agree naming rights termination
Media technology company ISM Connect has stepped down from its naming rights agreement with the Phoenix Raceway just two year into its 10-year contact
PKN Orlen follows Kubica to Alfa Romeo Racing in co-title deal
Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Goodyear follows WEC tie-up with World Touring Car Cup deal
US-based tyre manufacturer Goodyear has furthered its return to top-level global motorsport by agreeing a three-year deal to become the new official tyre supplier to the World Touring Car Cup (WTCR)
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
GMR steps up as title sponsor of IndyCar Grand Prix
The IndyCar motorsport series has agreed a deal for medical services provider Global Medical Response (GMR) to become the title sponsor of the IndyCar Grand Prix, an annual road-course race held at Indianapolis…
Carey defends lack of F1 sponsorships in Liberty Media era
Formula 1 chief executive Chase Carey has defended the lack of major sponsorship deals secured since Liberty Media’s takeover of the motor-racing championship, adding that he has a “three-page back lis…
W Series lands ROKiT as first major sponsor
The W Series has secured its first major partner with the announcement that the ROK Group has further enhanced its presence in motorsport with its telco brand ROKiT Phones backing the fledgling women’s s…
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Nascar unveils inaugural premier partners to sponsor revamped Cup Series
US stock car racing series Nascar has ushered in its new tiered sponsorship model by announcing that Busch Beer, Coca-Cola, Geico, and Xfinity will be the premier partners of the renamed Nascar Cup Series.
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
BAT upgrades to Principal Partner with McLaren F1, sponsors Indycar entry for 2020
British American Tobacco (BAT) has upgraded from a Global Partner to a Principal Partner of McLaren Racing, just one season into its association with the Formula One team
Moldow extends backing of Speedway Grand Prix
Danish manufacturing company Moldow has renewed its sponsorship of the Speedway Grand Prix motorcycling series
FxPro extends with McLaren Racing, retains on-car branding
Online forex broker FxPro has signed a multi-year extension to its sponsorship agreement with the McLaren Racing Formula 1 team