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Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition

(Photo by Octavio Passos/Getty Images for IRONMAN)

Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio.

The deal builds on a near 10-year association between Ironman and Normatec, which Hyperice acquired in March 2020, with the new agreement expanding on this to make Hyperice the 'Official Recovery Technology' of the Global Ironman Triathlon Series.

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