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Tough Mudder gets busy with Impression Sports deal

Global obstacle course brand Tough Mudder has scaled up its search for new sponsors, after striking a new sales partnership with Impression Sports & Entertainment.

Denver-based Impression Sports will assist Tough Mudder in securing a new presenting sponsor – its first in four years – and will assist in securing other categories of sponsor, both endemic and non-endemic.

Previously, Tough Mudder’s Presenting Partners have included brands such as Jeep, Merrill and Under Armour.

Impression Sports will also support Tough Mudder in its quest to sell presenting sponsor rights for its growing portfolio of sports properties.

These properties include TMX, the world’s toughest one-mile challenge, and World’s Toughest Mudder, the world’s most grueling 24-hour obstacle course – and the finale of the Tough Mudder season.

As part of its Official Presenting Sponsor package, Tough Mudder is offering significant media and on-site activation rights, and a fully integrated platform across all Tough Mudder events.

Tough Mudder’s Presenting Sponsorship packages will also include national broadcast exposure across all Tough Mudder and broadcast partner assets.