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2019 NYC Marathon App – Tata Consultancy Services & the New York Road Runners

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Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.

This report contains 15 case studies: our pick of the Europe’s most interesting, innovative or instructive sponsorship activations from approximately the last 12 months.

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