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NHL’s Rangers, Madison Square Garden sign snack partner

US high-protein snack company Lenny & Larry’s has entered into a partnership with the New York Rangers and the NHL ice hockey team’s home arena, Madison Square Garden.

Under the agreement, the terms of which were undisclosed, Lenny & Larry’s will become a partner of the Rangers and will also serve as the presenting partner of the team’s ‘Little Rangers’ youth programme.

Lenny & Larry’s will also run a number of in-season giveaways and will benefit from branding on LED and television screens inside Madison Square Garden. 

In addition, the company’s ‘Complete Cookie’ products will be sold at all Garden Market locations throughout the arena during all events.