Ice Hockey
Red Bull’s ice hockey clubs extend with Warrior Sports
EHC Red Bull München, which plays in the Deutsche Eishockey Liga, the top tier of ice hockey in Germany, and Austrian Eishockey Liga outfit EC Red Bull Salzburg have extended their kit partnerships with US sporting goods manufacturer Warrior.
Little Caesars serves up naming rights for new Red Wings arena
Pizza restaurant chain Little Caesars has agreed a deal with the Detroit Red Wings to become the naming rights partner of the NHL ice hockey franchise’s future home arena.
Skoda extends long drive with IIHF Worlds
Czech automotive manufacturer Skoda has extended a deal to remain as the main sponsor of the International Ice Hockey Federation’s World Championship.
NHL extends US-focused Geico deal
Insurance firm Geico has signed a multi-year extension to its partnership with the North American NHL ice hockey league.
First batch of partners unveiled for World Cup of Hockey
The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.
NHL’s Devils secure health care partner
North American NHL ice hockey team the New Jersey Devils has entered into a partnership with local medical facility Barnabas Health.
Penguins score new partnership with GNC
US health and nutrition provider GNC has entered into a partnership with North American NHL ice hockey franchise the Pittsburgh Penguins.
Big Ten drives forward with Cooper Tire deal
Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.
Lagardère faces World Cup of Hockey sales challenge
The Lagardère Sports and Entertainment agency is facing a number of major challenges in the deal agreed this month to sell sponsorship rights in Europe for ice hockey’s World Cup of Hockey.
Red Wings sign latest partner for new arena
US financial services company Comerica Bank has been named the third landmark partner of the new Detroit Events Center – the future home of NHL ice hockey franchise the Detroit Red Wings.
Delta Air Lines land extensions with AEG, LA Kings
Delta Air Lines has signed a six-year extension to its partnership with sports and entertainment company AEG in a deal that encompasses NHL ice hockey club the Los Angeles Kings.
USA Hockey scores partnership with Dunkin’ Donuts
Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.
MasterCard kick-starts Russian business with KHL deal
Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.
Coca-Cola adds fizz to KHL
The Coca-Cola Russia division of the soft drinks producer has sealed a partnership deal with the Kontinental Hockey League European ice hockey competition.
NHL’s Sabres team up with Mercedes-Benz
NHL ice hockey franchise the Buffalo Sabres has entered into a partnership with Mercedes-Benz which will see the German automotive company take on naming rights to a new business suite at the club’s home arena.
Dunkin’ Donuts teams up with Madison Square Garden properties
Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with the Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the running of some of the US city’s leading sports franchises.
Volkswagen commits to DEL club
German automotive manufacturer Volkswagen has elected to continue its partnership with Grizzlys Wolfsburg, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany.
Red Wings secure first major partners for new arena
Locally-based supermarket chain, Meijer, and Saint Joseph Mercy Health System have been unveiled as the first landmark partners of the new Detroit Events Center – the under development home of NHL ice hockey team the Detroit Red Wings.