Football
Ligue 1’s Evian cruises into new partnership
French Ligue 1 football club Evian has entered into a new partnership with international cruise holiday company MSC Cruises.
Bahia feeds appetite with new main shirt sponsor
Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.
Indian Super League secures Hero as title sponsor
Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.
Espanyol lower stadium asking price to close Power8 deal
Spanish Liga football club RCD Espanyol dropped its asking price for the naming rights to its stadium before signing a seven-year deal, from 2014-15 to 2020-21, with gaming technology company Power8 this month.
Clubs and gaming brands analyse new UK law
Shirt sponsorship deals by English Premier League clubs Hull City and Burnley with gaming sector brands 32Red and Fun88, respectively, appear to have dampened concerns that the sector would stay clear of football shirt sponsorships this summer because of UK gaming legislation coming into effect later this year.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
FC Copenhagen connects with stadium naming rights partner
Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.
Telco signs up as Eredivisie partner
Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.
Suzuki retains title sponsorship of Asean Football Championship
Japanese automotive manufacturer Suzuki has retained the naming rights to the 2014 edition of the Asean Football Federation’s national team tournament the Asean Football Championship.
Gambling firm enters EPL market with West Brom deal
English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.
Napoli feeds appetite with secondary shirt sponsor
Italian Serie A football club Napoli has agreed a new sponsorship deal with national pasta company Pasta Garofalo.
EPL’s Hull seals record shirt sponsorship deal
English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Schalke strengthens Asian presence with new partner
German Bundesliga football club Schalke has further strengthened its presence in the Asian market by signing a partnership with Chinese high-tech specialist company Hisense.
Nissan signs up to City Football Group’s global vision
Japanese automotive giant Nissan has agreed a five-year deal to become the first global partner of City Football Group, which operates English Premier League champion Manchester City and holds stakes in teams in the US, Australia and Japan.
Caixa expands Brazilian football portfolio with Sport deal
Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.
Huawei adds Schalke to European football portfolio
German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.