Football

English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.

Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

English Premier League football club Fulham has announced a record two-year shirt sponsorship deal with online betting company Marathonbet.

English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.

Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.

Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.

English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.

German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.

Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.

Orange is one of the world’s leading telecommunications operators with a total customer base close to 230 million in 32 countries. As part of its industrial project, ‘Conquests 2015’, Orange is aiming to accelerate its international development, notably in Africa and the Middle East where the company is already active in 20 countries.

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.

Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.

Champagne brand Taittinger has been named as a sponsor of the 2014 Fifa World Cup football tournament in Brazil.

Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.

Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.

Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.